Neth-ER and TNO cordially invite you to join the event ‘Orchestrating Innovation: the role of Europe’ on October 24th.

Invitation for our Orchestrating Innovation event

Orchestrating Innovation is an emerging scientific and practical field whose perspective and methods are very useful for the success of innovation. With that in mind, Orchestrating Innovation addresses the following aspects:

  1. Europe is a fertile ground for creating innovative collaborations.
  2. Organizing Innovation and education at regional, national and European level is crucial for tackling global challenges.
  3. Public-private partnerships can succeed when individual interests are recognized and acknowledged.
  4. Orchestrating Innovation provides concrete tools to gain insight into and coordinate these interests (for agenda-setting, organization, governance, financing, etc.).

Together with the present audience and the experts in the new field, the webinar aims to engage in a discussion with you on the following questions:

  • To what extent can Orchestrating Innovation answer European questions such as the green and digital transition and strategic autonomy?
  • Why is Europe important to orchestrate innovation for Grand Challenges?
  • How does Europe impact your personal leadership in Orchestrating Innovation? How can the EU support innovation ecosystems?

Programme and practical details:

  • 14.00 - 14.15: Welcome and introduction by Lotte de Groen (Sr Orchestrator, TNO)
  • 14.15 – 14.40: Keynote speech by Anne-Marie Sassen (Programme Manager’s Office, EISMA.D.2, European Commission)
  • 14.40 – 15.15: Interactive panel discussion moderated by Maurits Butter (Sr researcher and advisor, TNO) including Deepika Jeyakodi (author of ‘The Innovation Matrix’ and Commercial Bid Manager at a large aircraft manufacturer), Daniel Wortel (Managing Director, Duurzaamheidsfabriek) and Jenny Coenen (Lector Smart Sustainable Manufacturing at De Haagse Hogeschool)
  • 15.15 - 15.30: Q&A and closure
  • 15.30 – 15.45: Coffee break
  • 15.45 – 17.00: Orchestrating Innovation peer exchange training on-site (max. 24)
  • 17.00 – 18.00: Networking drinks


The peer exchange training that will be facilitated by Maurits Butter and Lotte de Groen based on the ‘Orchestrating Innovation in Public-Private Ecosystems’ training designed by TNO and the Erasmus Centre for Entrepreneurship. Find more information here: Orchestrating Innovation in Public-Private Ecosystems - Erasmus Centre for Entrepreneurship ( Please note we can only welcome 24 participants on-site.


Format: This will be an online webinar with a peer exchange training for participants on-site
Time: 14.00 - 15.30 (online) and 14.00 - 18.00 (on-site including peer exchange training and drinks)
Location: Neth-ER, Aarlenstraat 22, Brussels
Language: English


Registration: Registration takes place via this link and is possible until Friday 21 October. Please indicate your preference for on-site or online participation. Irrespective of your preferred mode of attendance, all participants will receive online connection information. In case the interest of attending in-person will surpass available seats, we will select the participants wishing to attend in-person, to ensure diversity of representation. We will confirm via a separate email the mode of attendance to all those that expressed a preference for on-site attendance.